Tunica CVB targets Memphis market
Local tourism officials are coming back to an old friend.
A new marketing campaign that runs through October is targeting the Memphis metropolitan area.
“We are reintroducing Tunica as a tourism destination,” Tunica Convention and Visitors Bureau CEO Webster Franklin told Tunica Rotary Cub members earlier this month.
The CVB has six weeks of TV, radio and newspaper advertising scheduled, but nontraditional marketing will also play a big part in the campaign.
“We have mobile billboards in East Memphis, and street teams that go to big events in the area and hand out information,” Franklin explained.
“We’re trying to create a buzz that Tunica is a fun, easy place to get to.”
CVB and county officials also plan a new study to move the tourism industry forward.
“We hope to issue a Request For Proposals on a destination development study that would seek different products that want to invest here,” Franklin said.
Frankling cited the county’s good infrastructure and access and its “great people” as pluses for the area.
“Our (gaming) facilities were built in 1995; by 2015, they’re going to be worn out.
“We have got to plan for the future and what can help sustain this economy.”