Minister's Moment: What are You Looking For?
What Are You Looking For?
We’ve all had the experience of walking into a store and looking around, giving the impression we don’t know what we’re doing. A salesperson asks, “What are you looking for?” Many times we know exactly what we want. The person can point us in the right direction and help us make our selection. Other times we really don’t know, and give a vague answer. “I’m looking for a present for my wife,” we say, or, “I’ll know it when I see it,” which is probably less true than we’d like to admit.
In my very short sales career I was taught that when a customer said, “Just looking,” it was a type of sales resistance. He or she didn’t want to be pressured by some high-powered salesperson into buying half the store. Yet I know that sometimes “Just looking” is the correct answer to the question, “What are you looking for?” I just need time to orient myself to the store and get my bearings; then I’ll be ready to let someone help me make the right decision.